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Current facts and figures of the Frankfurter Sparkasse IRONMAN European Championship in Frankfurt

TV- and public Infoscreens

• 31 Mio. viewers all in all, including News-TV and morning shows/“Breakfast TV“
• hr-fernsehen: more than 6 hours live pictures
• 5 accredited TV teams reported from the race course (including Sport1, ARD/hr-fernsehen, RTL, rheinmain-tv)
(source: hr-fernsehen, Sport1, Quattro Media)
Internet Coverage

• 14 mio. hits on the website www.ironmanlive.com (worldwide, on race day)
• 6,5 mio. hits on the website www.ironman.de (during race week)
• 25 mio hits on the website www.ironman.de (during the year)
(source: www.gohosting.de)

Printmedia

• 250 mio. total circulation of over 3.500 articles in the race week
• 300 mio. total circulation in the course of the year
(source: P.A.S.T. Medienanalyse)

Radio-Coverage

• 1.2 mio. listeners on hr3 on race day
• 150 trailers on hr3 ensured a high degree of awareness in the region
(source: Hessischer Rundfunk)

Webcam on „Römerberg“

• 170.000 visitors during race week
(source: mediomind)

General Data

• 500,000 spectators watched the race along the course in Frankfurt
• 8,000 athletes participate at our events during the year: IRONMAN, IRONMAN 70.3, IRONKIDS, IRONMAN NightRun, IRONMAN TrainingsCamp
• Each year more than 8,000 athletes from over 55 nations compete at our events in Frankfurt, Regensburg and Wiesbaden
(source: Polizeipräsidium Frankfurt, DATASPORT)

Economic added value (Frankfurt ONLY)

• 18,7 mio. Euro overall, during race week
• 500 Euro expenditure per athlete during race week
• 400 Euro expenditure per accompanying person during race week
• 30 Euro expenditure per spectator on race day
• apprx. 4 to 6 days sojourn per athlete and accompanying persons during race week
• apprx. 3 to 5 family members and friends travel with the athletes
• 16,200 hotel room nights overall, during race week

Source: P.A.S.T. mediaanalysis, www.goHosting.ch, Hessischer Rundfunk, hr-fernsehen (TV), Premiere, GO OUT Production GmbH, Police Head Quarters/Municipal Authorities Frankfurt am Main